Bella Barista is where it all started for me.

Back in 2001, it was a small eBay store selling espresso machines. I helped grow it into a multi million pound a year business, now with 20 employees, a showroom, roastery, warehouse, and one of the best reputations in the coffee industry.

It’s now the UK’s No.1 rated coffee and tea company on Trustpilot – something I’m still incredibly proud of.

My Role

I built the original website and shaped the digital side of the business over 20+ years, helping it evolve at every stage:

• Designed and managed the website (now on Shopify)

• Set up Trustpilot, product reviews, and customer feedback systems

• Filmed product videos and created YouTube content

• Managed Mailchimp, Klaviyo and Dotdigital newsletters and automations

• Helped source machines and shape the product range

• Wrote guides and articles to build SEO and trust

• Handled pricing strategy and commercial decisions

I’ve worn every hat from web designer to product buyer to digital strategist — and that’s exactly what I bring to the websites I build today.

What It Taught Me

Running a fast-growing online business taught me what matters:

• Speed and trust sell more than fancy animations

• Good product content saves you time on customer support

• Clear pricing, good photos, and consistent updates matter

• SEO and email are still king

• A clean, fast site with clear info will always win

Bella Barista is run by family and continues to grow  but everything I learned from that journey goes straight into the work I do for clients today.

Thinking Big, Starting Small

I now help other businesses, whether you’re just starting or scaling up to build websites that look great, perform well, and help you grow.

If you want someone who knows what it’s like to build from scratch and grow something real, I’d love to help.