At Rose of the Shires, we quietly support brands behind the scenes — delivering high-performance websites and SEO strategies that actually rank. In early 2024, we partnered with Perfection Foods to improve their online visibility across competitive food manufacturing terms.
The results?
→ Google page 1 rankings
→ Featured snippets
→ AI Overview mentions
→ 63,000+ impressions and over 1,000 clicks in 90 days
→ No paid advertising
📈 The Challenge
Perfection Foods, a leading UK manufacturer of handmade cakes and muffins, wanted to:
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Increase organic visibility
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Appear in search for “UK muffin producer,” “cake exporter,” and major retail partnerships
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Support their sales growth with digital authority
✅ Our Strategy
We applied a 3-part system:
1. SEO-Optimised Website Structure
We rebuilt key landing pages and category structures with Google’s latest search behaviours in mind.
2. Long-Tail Content Strategy
We created and optimised content around terms like:
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“Dubai Chocolate Cake Producer UK”
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“Muffin Supplier for Morrisons”
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“Cookie Producer for M&S”
3. Technical SEO + Site Speed Optimisation
Ensured fast load times, schema markup, clean code, and internal linking hierarchy to support Google crawling.
4. Social Media support
🚀 The Results
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#1 Ranking for “Dubai Chocolate Cake Producer UK”
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Top 3 for “Muffin Producer and Cookie Producer”
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Featured on Google’s AI Overviews and snippets
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63,000+ organic impressions in 90 days
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1,000+ clicks
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Featured press release partnership with Marks & Spencer, Morrisons, Costa Coffee, Starbucks and Selfridges, PAUL Bakery, The Bagel Factory and More.
🥇 Why It Worked
Because we don’t chase trends. We build solid, structured SEO foundations and combine them with real storytelling. Whether you’re a bakery, supplier, or food brand — we speak your language and get you found.
💬 Want Results Like This?
If your business could benefit from more visibility, more traffic, and more trust online — let’s talk.
👉 Visit www.roseoftheshires.co.uk
📩 Or contact us directly to discuss how we can help.
