New Server and Hosting

In August 2024, the client was experiencing server issues with his provider at the time. The Whole-Shebang website has thousands of products and its demand on server resources with all the unique items and images had started to take it toll.

After an initial website appraisal

It was decided a new host company and server was the first priority. So we moved the hosting to Rose of the Shires with the E-Shop package.

After the transfer we immediately noticed an improvement in server response time and the website experienced less down time. Since the transfer – August 2024 there has been no down time, this has resulted a positive for loyal customer and increased sales.

Email Provider

It was also apparent the website transactional email’s were not reaching customers mailboxes. So the decision was also made to switch the Email provider. Once again this had a positive affect on customers with a upturn in returning customer revenue.

Email Campaigns with Bespoke MailChimp Design

The client was outsourcing weekly email campaigns to a third party company.
This was expensive and the campaigns had a similar look to the previous. It was agreed the look and feel had gone a little stale. Together with the client we created a new bespoke MailChimp template importantly that the client could edit and reuse himself. This empowered the client to make newsletters more meaningful as he knew the audience and could create better more personalised emails.

We also created automated email journey’s for the new and returning customers that trigger after abandoned carts or new signups that has increased email marketing revenue 10 fold what it was before.