Perfect Catch

Sandwich Lakes Brand & Website Relaunch

Project story

Working with Sandwich Lakes has been a brilliant journey. The brief was clear, bring together their fishery, café, and caravan park into one modern, easy-to-use website that truly reflects the place.

We went back to the foundations, creating a full new brand identity, colour system and logo before moving into the website build itself. On spec and on time, we delivered a custom WordPress site with an integrated booking system and e-commerce shop, ensuring every part of their business is represented seamlessly.

The result is a professional, cohesive platform that finally unites everything Sandwich Lakes has to offer ready for their next stage of growth.

Project at a glance

• Objective: Unite three on-site businesses (Fisheries, Waterside Café, Caravan Park) under a single, modern brand and digital experience.
• Deliverables: New brand identity, colour system, icon set, UX design for three core page types, custom WordPress build, WooCommerce shop, accommodation booking system, gallery, news, and performance tuning.
• Impact: A fast, mobile-first site with clear journeys for “Book a stay”, “Go fishing”, and “Visit the café”, reducing confusion and improving conversion.

Brand system

Logo concept: A stylised fish, reeds, caravan and sunset – capturing all parts of Sandwich Lakes in one friendly, illustrative mark.

Typography:
Headings: Lora / Playfair
Body: Inter / Open Sans

Colour palette:

• Forest Green: #3B5030 (Headings, primary UI)
• Rich Clay Brown: #884B2D (Primary buttons & accents)
• Warm Gold: #DDBE80 (Highlights, secondary CTAs)
• Sunset Orange: #DA6A26 (Seasonal call-outs, alerts)
• Soft Cream: #F5F1E8 (Page background)
• Charcoal Grey: #444444 (Body text alternative)

UI elements:
Primary buttons: Rich Clay Brown with white text, soft-rounded corners, subtle hover shadow.
Secondary buttons: Warm Gold with dark text.
Icon buttons: Circular with Soft Cream background.
Line-style icons for lakes, café, stays, dog walk & tackle shop.

Web experience

Platform: WordPress (custom theme) + WooCommerce + bookings.
Architecture: Clear nav for Our Lakes, Waterside Café, Caravan & Motorhome, Prices, Shop, Gallery, News, Contact.
Performance: Lean plugin set, image optimisation, caching, and database clean-up for speedy load times.

Key features:

• Accommodation Booking System: Availability calendar, pitch types, facilities, policies.
• WooCommerce Store: For tackle, vouchers and on-site add-ons, integrated checkout and orders dashboard.
• Fishing & Lake Pages: Per-lake info, rules, specimen & match angler content.
• Café Section: Menus, opening times, daily specials, gallery blocks.
• Dog Walk & Family Trail: New content for family-friendly visits.
• News & Gallery: Easy updates with media-rich posts.
• Accessibility: Colour contrast checks, semantic headings, keyboard-friendly menus.
• SEO Foundations: Logical URL structure, schema basics, Yoast configuration.

Deliverables checklist

• Brand strategy & logo suite (SVG + favicon)
• Colour & type system with usage notes
• Iconography set
• UX wireframes → high-fidelity designs (Home, Section, Detail)
• Custom WordPress theme (child theme on Salient)
• WooCommerce setup (products, tax, shipping scaffold)
• Booking system setup (pitches, availability, rules)
• Content migration & redirects plan
• Performance tuning & launch support

Before and After

Before: Disconnected brand presence across fishery, café and caravan park; hard-to-follow journeys; limited e-commerce.

After: One cohesive identity and website, clear pathways for each visitor type, online bookings and cart ready, faster editing experience for staff.

The live site

Visit sandwichlakes.co.uk
Instagram: @sandwichlakes
Facebook: Sandwich Lakes Ash Kent

The brief was simple: bring everything together. We delivered a friendly, outdoorsy brand and a website that makes it effortless to book a stay, plan a fishing day, or pop in for scones at the café.

Tech & tools

WordPress, WooCommerce, Yoast, PHP 8.x, CloudPanel/Nginx, image CDN/optimisation, Amelia/Bookings, Stripe/PayPal.

Want similar results?

This project was delivered on our E-commerce Website Package (£350/month) – perfect for shops, venues and destinations that need bookings + checkout.
👉 Explore the package and let’s plan your build.

SEO bits (Yoast-ready)

• SEO Title: Sandwich Lakes – Full Rebrand & WordPress Booking + Shop | Rose of the Shires
• Meta Description: See how we rebranded Sandwich Lakes and built a fast, custom WordPress site with bookings and WooCommerce uniting fishery, café and caravan park into one seamless experience.
• Focus Keyphrase: Sandwich Lakes rebrand and website
• Slug: /portfolio/sandwich-lakes