Built to Last

DK Windows & Doors Brand & Website Redesign

Project story

Working with DK Windows & Doors was all about bringing craftsmanship and credibility to the forefront. Their old site had grown tired and fragmented, but the online experience didn’t match their real-world reputation.

Darrin of DK Windows is well known locally for his exceptional workmanship and attention to detail.

Darrin and his team are the definition of craftsmanship in motion, organised, prolific, and proudly professional. Every installation is approached with genuine care and pride. Day in, day out, DK Windows & Doors can be found transforming homes across Northamptonshire, one frame at a time.

With this project, our goal was to capture that dedication visually, showcasing the striking before-and-after transformations that are elevating the kerb appeal of homes all over the county.

We started from the ground up, designing a bold, confident brand system that reflects precision, trust, and local pride. From there, we built a sleek new WordPress website on the Salient framework, engineered for speed, clarity, and strong lead generation.

The result is a professional, modern digital presence that communicates quality and converts browsers into enquiries perfectly aligned with DK’s “Built to Last” ethos.

Project at a glance

Objective: Transform a dated brochure site into a strong, conversion-driven lead platform for windows, doors and conservatories.
Deliverables: New brand identity, UX-led website redesign, product category structure, enquiry funnels, testimonial gallery, and performance optimisation.
Impact: Significantly faster load times, clear navigation, and a design that showcases DK’s installation quality, improving customer trust and lead volume.

Brand system

Logo concept: Clean, geometric typography with a window-pane mark symbolising precision and clarity.

Typography:
Headings – Playfair Display SC
Body – Inter / Open Sans

Colour palette:
Royal Blue: #001C67 (Primary brand colour, heritage tone)
Bright White: #FFFFFF (Contrast and clarity)
Silver Grey: #E5E5E5 (UI backgrounds and dividers)
Charcoal: #333333 (Body text)
Accent Gold: #C7A45A (Highlights and calls-to-action)

UI elements:
Primary buttons: Royal Blue with white text and smooth hover glow.
Secondary buttons: Gold accents with subtle gradient.
Icon buttons: Minimal line icons for doors, windows, roof lanterns, conservatories.

Web experience

Platform: WordPress (Salient theme, custom child theme)
Architecture: Clear navigation for Windows, Doors, Conservatories, Roof Lanterns, Gallery, Reviews, Contact.
Performance: Optimised caching, lazy-load images, Cloudflare CDN, and refined typography for speed and polish.

Key features:
– Product Galleries: Before/after sliders and high-res visuals.
– Review Integration: Live Trustpilot & Google ratings.
– Quote Form: Streamlined contact capture with automated notifications.
– Gallery Section: Categorised project images and certifications (Certass, HomePro, City & Guilds).
– SEO Setup: Custom meta titles, Yoast schema, and internal linking structure.

Deliverables checklist

Brand colour + type system
Homepage hero redesign with strong trust cues
Category pages (Windows / Doors / Conservatories / Roof Lanterns)
Iconography set
Image compression and alt-tag setup
SEO structure and launch plan
Performance tuning and HTTPS enforcement

Before and After

Before: Outdated layout, broken gallery links, and weak mobile experience.
After: Sharp, high-impact visuals, simplified contact flow, and a modern brand feel that mirrors DK’s craftsmanship.

The live site

Visit dkwindowsdoors.co.uk
Instagram: @dkwindowsdoors
Facebook: DK Windows & Doors – Northamptonshire

The brief was clear: make the digital experience reflect the workmanship. The new site delivers precision, clarity, and confidence, just like DK’s installations.

Tech & tools

WordPress, Salient, Yoast SEO, CleanTalk, Cloudflare CDN, PHP 8.3.

Want similar results?

This project was delivered on our Grow – Small Web Package (£50/month) — ideal for trades and local businesses who need a modern, high-performance website that converts visitors into leads.
Explore the package and start your redesign today.